Behind The Seams

Winsome
adjective
The word winsome comes from the Old English wynn which means pleasure and delight. The word sometimes carries with it a feeling of childlike joy or innocence that is attractive or pleasing to others. "a winsome smile"

Hello, beautiful souls! I'm Hunter Olson, the heart and hustle behind Winsome Studios. Welcome to our vibrant community! When not immersed in Winsome Studios, you'll find me 'boardriding,' thrifting, and enjoying nature. Born in Atlanta, raised in Southern Tennessee, with a deep connection to Southern California.

Winsome Studios is an ethos of creative energy, manifesting through a laid-back, albeit mindful lifestyle. Heavily inspired by the LA skateboard scene, it merges an appreciation for sartorial codes and a joy for fabric, with a proclivity for using clothing as identity tropes and cultural signifiers.

OUR VISION is to fuse the timeless beauty of nostalgia with the ever-evolving canvas of contemporary aesthetics.
OUR MISSION is to design and deliver a distinctive line of superior quality products that convey Winsome Studios lifestyle message of boardriding, creativity and independence.
OUR PURPOSE is to use ¹fashion as a stage to demonstrate the abundance of imagination choice and freedom available to us when we imagine identity on a spectrum.


Although it is too soon yet to know where our greatest impact will be, Winsome Studios' broader impact will in part be defined as the very pursuit of the good, so that the quest becomes part of the purpose it pursues. This open-endedness, very similar to the personal existential challenge, as precarious though it may be, is what makes Winsome Studios (and life) a journey, or quest. 

 

PROJECTS

Textiles:

Through an assortment of refined silhouettes heavily inspired by the inner-city skateboard scene, Winsome Studios showcases a stylish, casual and comfortable street look from top to bottom. Our narrative aims to resonate with an audience that appreciates the unique way clothes serve as identity tropes and cultural signifiers, rather than just being functional cloth. We understand luxury goods are a lifestyle that does not strive for ostentatious luxury but focuses on comfort and authentic quality. 

ANP:

Winsome Studios will [later] introduce its Artist Network Program (ANP), which aims to showcase the abilities of accomplished and unknown artists who inspire our generation and push the boundaries of creativity; providing something of substance and culture.

To Winsome Studios, an artist is not someone who just paints a picture, or writes a song, but someone who is dedicated to sharing with the world their life, emotions and soul through innovative and creative ideas.

The ANP was developed to shake the very foundation of the business, by giving back to the artist and providing a voice for their creative growth. 

 

Thank you for being a part of this journey. As we grow, we look forward to meaningful connections that empower and nurture your mind, body & soul. 

Translation/Glossary
¹fashion - Although we often equate fashion with clothing, it’s important to keep in mind that fashion processes affect all types of cultural phenomena, including music, art, architecture, and even science (i.e., certain research topics and individual scientists are “hot” at any point in time). The fashion system includes all the people and organizations that create symbolic meanings and transfer those meanings to cultural goods.