About Us

Winsome comes from the Old English "wynn", meaning pleasure or delight — a quiet joy that feels sincere rather than performative.

Winsome™ is an independent label shaped by craft, intuition, and cultural observation. The work explores clothing as more than function or trend, treating garments as vessels for identity, memory, and lived experience.

The label’s approach favors restraint over spectacle. Decisions around proportion, weight, construction, and material are made slowly and deliberately, allowing subtlety and feeling to carry meaning. Rather than chasing novelty, Winsome focuses on what endures — pieces designed to be worn, altered, and lived in over time.

Blisscore™
Blisscore is a recurring design language within Winsome.
It reflects a softer intensity — work led by intuition, nostalgia, and emotional resonance rather than rigid systems or categories. Blisscore embraces contrast: calm and edge, refinement and rawness, structure and freedom. It exists as a space to experiment without urgency, where feeling guides form.

The Practice
Winsome is developed through Winsome Studios, an ongoing independent practice founded by Hunter Olson. The studio operates as a place of exploration — drawing from surf, skate, art, and everyday observation to inform garments, graphics, and objects.
The practice remains intentionally open-ended. Its purpose is not to arrive at a fixed destination, but to stay attentive to how creativity, identity, and culture continue to shift.

Winsome — Blisscore: Soft intensity, lasting form.